Why your brand needs custom link previews

When you share a link to your website — on LinkedIn, Facebook, or in a messenger — what people see first isn’t your page itself, but the preview image.
That image shapes the very first impression of your brand.

If the preview looks generic or random, people scroll past without noticing. But when the card follows your brand style — with a logo, signature colors, and clean typography — it immediately stands out and becomes recognizable.

Most companies rely on automatically generated Open Graph images. It’s convenient, but it makes them invisible. In a feed full of similar links, there’s nothing that tells the viewer, “this is us.”

Branded previews solve this by turning every shared link — whether it’s a blog post, product, or job offer — into a small, consistent piece of brand communication.

What branded previews give you

Brand recognition.
Every shared link becomes a visual touchpoint. People start associating your brand with a consistent look and feel — your colors, your typography, your logo. Even without clicking, they recognize who you are.

Visual consistency.
Branded previews create harmony across all your content — website, social media, newsletters, and job posts. They make your communication look structured and intentional.

Professional image.
A carefully designed preview tells your audience that you care about details and brand quality. Even a simple image with a logo and subtle accent line can instantly elevate the perception of your business.

Better engagement.
Attractive, on-brand visuals draw attention in busy feeds. This leads to higher click-through rates and stronger engagement with your content.

How OGPik helps

OGPik lets you generate branded link previews automatically.
You design your layout once — set the background, logo, typography, and structure — and OGPik creates previews for every new post or page dynamically.

It’s not just a static template — it’s a smart schema that adapts the content: title, author, taxonomy, price, or any custom field.
Each image matches your brand style, while still being unique to its page.

Why it matters

In a digital environment filled with visual noise, consistent branding becomes a key factor of recognition and trust.
Your logo, your color palette, and your layout aren’t just decoration — they are tools that reinforce your identity and help your audience remember you.

Branded Open Graph previews turn simple links into branded touchpoints — working for you even before someone clicks.

Try it today

Small details make big differences.
With branded link previews, every shared link becomes a reflection of your brand — professional, consistent, and memorable.

Start using OGPik today and create your first branded template in minutes.